Website Personas

A persona is the particular type of character that a person seems to have and that is different from their real or private character.  Please select a specific persona during the review process, offering comments & critique from the perspective of the persona.  Best results are usually obtained when you choose a persona you have little familiarity with as it forces you to consider that viewpoint during your role acting.

Specific Evaluation Personas

1. Online Referral. A person who has landed on our site as the result of an online referral like an ad or link in a business profile (Yelp, Google Business, etc). This person has little or no knowledge of FRDM Church and is likely visiting as something piqued their interest in the referral source.

2. Personal Referral. A person who has landed on our site because of a specific referral, typically after a first-time visit, attendance at an event like Serve Day, Hope Outreach , Block Party, Christmas Eve, Easter or a referral from a friend who is a member of FRDM. They likely have some knowledge of FRDM and are interested in learning more about FRDM. They may have visited FRDM a few times and want to dive deeper.

3. Member Candidate. A person who wants to join the FRDM team and attend a Connect session. They are ready to make a commitment to FRDM.  They will have essential knowledge of FRDM but want a deeper dive before making a commitment.

4. Outside Person – Event Interested. A person who is not a FRDM member but wants to attend an open event they’ve been told about or wants to join a group. This member may likely be attending a different church, is interested in these specific items, but likely is not interested in transitioning to FRDM.  They may become interested in transitioning to FRDM if some information/content piques their interest.

5. Member. A regular FRDM member who has an interest in learning more about serving on a Team. They may be uncertain and want substantial information before reaching out for additional info and/or making a commitment to Team service.

6. Spiritual Insight Seeker. A person seeking spiritual insight. Examples may include salvation, baptism, bible study, new believer resources, a pathway they can adopt/model in their spiritual life, comfort in times of pain/sorrow, or prayer.  They may be looking for specific resources including online bible sites, bible stories for kids, or other digital tools in this category.  This person may be affiliated with FRDM or may have stumbled upon our site due to a search engine response.  They may desire to reach out easily for additional information.

7. Remote Member. A person previously connected with FRDM that has moved away and wants to stay involved with FRDM from afar.  They are keeping up to date with us, looking for resources to study, or planning a return trip in the near future.  They may recommend activities that we engage in to their local church leadership.

8. Dedicated Member. The regular attending, dedicated, involved FRDM members. They are likely interested in upcoming events, team membership, group membership, serving opportunities, church news, giving, spiritual study/growth, reaching out to a staff member for specific assistance or an appointment.

9. Prayer Submitter. A person who wants to share a prayer request with the FRDM Team or join in intercessory prayer with knowledge of current prayer requests.

10. Study Reader. Groups who wish to study previous sermons.

Demographic Considerations.  Each of these personas could possess different demographic profiles.  Please consider the perspectives of age, marital status, parental status, ethnic background along with others appropriate characteristics.

Subject Matter Expert (SME) Personas

The following SME’s will be helpful in evaluating design and content in specific areas.

1. Spiritual. Ensuring all the content lines up and reflects our beliefs, values and practices at FRDM.

2. Comms. How the site flows and provides clear pathways for the person to follow in the above personas.  Some of these persona pathways will be stronger and more evident than others.

3. Content. Some lorem ipsum is resident in content areas.  A solid review of all content is requested.  This is extremely easy to adjust.

4. Imagery. Do we have the best images in each content area?  Photo manipulation (shaping/cropping/tinting/masking) is pretty easy given the photo to work with.  Graphics are a weakness for me.

5. Section Layout. The position, size, emphasis, decoration, color of headlines, text, photos/graphics.  Ideally, the entire site will generally have the same look and feel that demonstrates continuity and especially does not confuse a person when navigating from page to page.

6. Presentation on mobile devices. This requires improvement at this juncture and will be compensated for before the next design review.  The above items require solidification first.

7. Data Collection on Forms. Are we collecting all the required data for each form to meet the needs of the data request without additional follow up to the submitter?  Is the form clear and easy to understand?  Do the fields have sufficient room to enter information requested?